Email marketing can do Mobile Marketing?
It's easy for people who have been on the market a long time, especially in digital marketing, to claims that mobile marketing is a waste of time. CEO Jared MobileStorm Reitzes passionate to a post earlier this week faces the prejudice against mobile marketing to sellers of e-mail.
One of the biggest problems with email marketing is the rate of rotation of the email addresses. The one-year 33% of email addresses on their list of campaign no longer valid. Telephone number of the cell have a turnover rate much lower, and most people keep their cell phone number for life. Virtually no delivery problems and 95% of SMS-enabled cell phones, receiving the message in front of the eyes is much easier through a mobile e-mail campaign.
We conclude that the biggest obstacle for mobile marketing is the opposition of e-mail marketing, who are resentful of problems with email marketing and mobile marketing do not understand how different e-mail.